Μεγάλη αλλαγή στο Brand του Thomas Cook με απόφαση της νέας ηγετικής ομάδας του μεγάλου tour operator συντελέστηκε σήμερα....Μια μεγάλη καρδιά αντικατέστησε το γνωστό σήμα, ενώ άλλαξαν και τα σλόγκαν.
Ένα πολύ καλό ρεπορτάζ, πρωτογενές ακολουθεί:
«Thomas Cook is unveiling a major rebrand today, ditching its globe logo and its famous tagline “Don’t just book it Thomas Cook it’.
Instead, the group has come up with a new sunny heart logo and the strapline “Let’s go’.
The new brand has been developed by Cook’s new management team, headed by CEO Harriett Green who joined in July 2012.
«It’s a major milestone in our high tech, high touch transformation,» said Green.
«This isn’t just a rollout of a new logo, it’s about a promise. What we’re announcing today is a renewed promise to our customers, our people and suppliers.
«A promise that we’re putting them at the heart of our transformation it’s the essence of who we are.»
Thomas Cook said the re-brand was the next phase of the re-transformation of the business following its much publicised financial problems last year.
In March this year it unveiled its plans to become a high tech travel company and in May it announced a major re-financing deal.
«This is phase three,» said sales, marketing and e-commerce director Mike Hoban.
«But this isn’t just a marketing make-over, this is the consequence of a new strategy for Thomas Cook. The future direction of travel is to be a digital
travel.hadnews.gr
Parapona-Rodou
«Thomas Cook is unveiling a major rebrand today, ditching its globe logo and its famous tagline “Don’t just book it Thomas Cook it’.
Instead, the group has come up with a new sunny heart logo and the strapline “Let’s go’.
The new brand has been developed by Cook’s new management team, headed by CEO Harriett Green who joined in July 2012.
«It’s a major milestone in our high tech, high touch transformation,» said Green.
«This isn’t just a rollout of a new logo, it’s about a promise. What we’re announcing today is a renewed promise to our customers, our people and suppliers.
«A promise that we’re putting them at the heart of our transformation it’s the essence of who we are.»
Thomas Cook said the re-brand was the next phase of the re-transformation of the business following its much publicised financial problems last year.
In March this year it unveiled its plans to become a high tech travel company and in May it announced a major re-financing deal.
«This is phase three,» said sales, marketing and e-commerce director Mike Hoban.
«But this isn’t just a marketing make-over, this is the consequence of a new strategy for Thomas Cook. The future direction of travel is to be a digital
travel.hadnews.gr
Parapona-Rodou
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